In the first set, the four movies:
1. Die Hard
2. The Mummy
3. Resident Evil
4. Indiana Jones
I would classify these movies under “action”. The general colour theme is brown. Based on the colour theme brown, one could almost predict that the genre is of an action film. My hypothesis is that brown gives people the impression of mud and maybe the countryside. Therefore, it hints that there will be a lot of adventure, seeming to suggest action.
In this second set, the four movies are:
1. Bless the Child
2. The Ring
3. Shutter
4. The Exorcist
These movies fall under the category of “the supernatural”. General the colour theme is black or if not, is rather dark. Based on the colour theme, one would also be able to predict that the story is highly likely to be a horror film. Just like the prince of darkness, the supernatural is the dark side of life, therefore, the colour, black.
In this third set, the four movies are:
1. Bridget Jones Diary
2. Maid in Manhattan
3. Bride Wars
4. How to Lose a Guy in 10 Days
Needless to say, these shows would be classified under “romance”. Opposite from the supernatural, the colours used in these posters are light colours, mainly white, pink and yellow. Love and marriage is looked upon as something divine. A new life, a new beginning. Hope. Therefore, the usage of light colours to signify hope.
Apart from the title and based on the colour theme of these posters, one would be able to guess what the story would be about.
3 comments:
Hey Marie,
Cool observation! (=
The colour white which is representative of the romance genre corresponds to how I viewed the whiteness of the spider lily - love is pure.
The poster designer must have deliberately chosen those colours to evoke such interpretations from us, viewers! heee~ (=
Hi Marie, great selection of movie posters! I've read before in Kress and Van Leeuwen (2001) that "colours are signifiers and they carry a set of affordances from which sign-makers and interpreters select according to their communicative needs and interests in a given context."
But the question I have is that different cultures may have different interpretations of colours. Why is it that most of us are still able to relate to the affordances that sign-makers want to portray?
I guess it is hollywood or pop culture that is infiltrating all our lives, isn't it?
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